John Bogle, Founder of Vanguard Mutual Funds: The Battle for The Soul of Capitalism

John Bogle writes,

“The most recent episode witnessed the culmination of an era in which our business corporations and our financial institutions, working in tacit harmony, corrupted the traditional nature of capitalism, shattering both confidence in the markets and the accumulated wealth of countless American families. Something went profoundly wrong, fundamentally and pervasively, in corporate America."

"At the root of the problem, in the broadest sense, was a societal change aptly described by these words from the teacher Joseph Campbell: “In medieval times, as you approached the city, your eye was tyaken by the Cathedral. Today, it’s the towers of commerce. It’s business, business, business.” We had become what Campbell called a “bottom-line society.” But our society came to measure teh wrong bottom line: form over substance, prestige over virtue, money over achievement, charisma over character, the ephemeral over the enduring, even mammon over God." –Jack Bogle, founder of Vanguard, The Battle For the Soul of Capitalism

It was cool to read that. Artistic Entrepreneurship & Technology 101 will be based on Joseph Cambell's Hero With a Thousand Faces.